Last month you have seen may pictures of the complete collection by Jimmy Choo for H&M, that will be available from November 14, 2009 in around 200 H&M stores across the world: woman, man and accessories.
Now this is the promotional video about it.
On H&M web site there is also a “How to Shop” section. It’s sure that there will be a queue but if you want to know how does the queuing system work, this is how. The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in a designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet. When your time has come, shop assistent will let you into the designated shopping area to shop.
If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about 2 hours we will also open up the designated area for all customers. For the collection, each customer can buy the whole collection but one per product or piece (accessories) per product per customer.
